The Why of Wow

The Magic Under the Sneezebox Hood

Our philosophy is to take complicated technologies and process and make them very simple solutions for our clients. Effectively, making abstract technologies disappear and breakthrough results appear. To pull this off, there are seven guiding principles we follow:

  1. Technology agnosticism. We believe nothing stays the same in the business world, especially technology. We take on the responsibility for research and innovation, so our clients don’t have to. We can always bring in the best of the best because we believe there’s always a better way.
  2. Users love simple. The best technology isn’t noticed, only the experience is. Our analytics data is converted to “real world” insights. Our user interfaces are clean and intuitive. Our stories are poignant and impactful.
  3. Knowledge is power. Not only is providing an interactive experience valuable for the end-user, but the data resulting from it is even more powerful for your company. Better insight gives you better opportunity.
  4. Process is our most important product. Having a well-documented process for implementation and content development is critical to our ability to be accountable. As such our culture is hard-wired to be process-oriented and clients love it.
  5. Quit selling and speak into people’s listening. The “two-way TV” aspect of Sneezebox makes the viewer the hero. People want to be listened to and the best salespeople listen. Now Sneezebox can help.
  6. Optimize, optimize, optimize. The one rule in direct marketing never changes. Constantly measure. Constantly improve what works and quickly get rid of what doesn’t. It’s a grind, but it makes the difference. Sneezebox provides more granular insights for faster optimization.
  7. Word-of-mouth messages spread effectively. Face it, the marketing world is crazy noisy and getting worse. Ads and messages are everywhere. Sneezebox helps to spread your story easily and quickly. When you want to go viral—sneeze with Sneezebox. Tell everyone.