Barotz Dental Makes Referrals a Sneeze Easier
The Ow: Like most professional services practices, Barotz Dental—a premier dental practice located in downtown Denver—relies on word-of-mouth referrals and positive online reviews for a significant portion of their business. While referrals have worked, the challenge was the implementation and follow-through, which consisted of an administrative assistant following up with a patient after an appointment and simply making the request. Enter Sneezebox.
The WOW: We developed a custom referral SmartStory for Barotz Dental that solved a number of important logistical problems. Now, after an appointment, the administrative assistant simply logs into Sneezebox and sends the referral SmartStory to the patient. The patient receives a follow-up video that is personalized from Dr. Barotz who inquires about their treatment and invited them to call him personally if they received anything less than five-star service. He then requests they write a positive review on one of several social media outlets and also offers a referral incentive of free dentistry for telling others. The transactional part of Sneezebox makes it very easy then for patients to connect and write social reviews and also to refer three friends with a few keystrokes and a click of the mouse. On the backend, all of the data is tracked so Barotz Dental knows who is referring and reviewing and who is not.
International Network Marketing Company “Tells Everyone”
The Ow: Mannatech, Incorporated, develops high-quality health, weight and fitness, and skin care products that are based on the solid foundation of nutritional science and development standards. Mannatech’s product distribution is handled through a network marketing model and their success is based on the ability of Associates to tell powerful stories that result in product sales and the recruitment of more Associates. Mannatech is also challenged by their industry because of the high standards of legal compliance mandated by the nutrition industry.
The WOW: Sneezebox for Network Marketing was the perfect solution for providing Associates with an easy-to-use tool comprised of a library of high-production quality, interactive, personalized, and compliant stories. The platform and stories were easily adapted to handle country and language versioning, and the detailed SmartStory analytics provide Associates with “common-sense” information for making better and more timely follow-ups with prospects. The story development process resulted in such powerful insights, a complete “Live for Real” rebranding of Mannatech was initiated and has been rolled out to over a dozen countries.
Denver-based Media Firm Expands National Sales Force with Sneezebox
The Ow: Radius Media Holdings is the parent company to Sign Language, Proxy Partners, and the NRC365 Mountain Network. Their integrated media products and services offerings present challenges in organizing and targeting sales efforts due to the diverse geographic service coverage of the various companies.
The WOW: By deploying an integrated Sneezebox for Sales solution branded “Radiate”—the company can easily allow sales staff to cross-sell and target prospects segmented to current sales priorities. On-the-fly personalization and customization also allow presentations to take on the individual or collective identity of Radius companies, depending on the prospect. One SmartStory targeting Production Managers and creative staff at national ad agencies leverages powerful customization to promote a viral component from allowing creatives to make fun of each others’ work and forward the irreverent masterpiece to colleagues.
The PROvision Network Commits to WOW Online Prospects
The Ow: The PROvision Network developed an invaluable resource to help families who have lost a loved one deal with life transition and the many complicated steps involved in managing an estate. Their business model for their Charitable Giving PRO product is targeted primarily to faith-based organizations, such as churches and hospices—but the challenge was how to scale the outreach and connection with so many prospects and so few resources. Sneezebox for Sales was the perfect solution.
The WOW: By deploying Sneezebox for Sales, the PROvision team created a two-minute interactive SmartStory™ which provided a personalized overview of the Charitable Giving PRO product. Then using the batch-processing capabilities of Sneezebox, a weekly campaign was deployed to send over 3,000 presentations a week for six weeks. Open rates exceeded plan by nearly 40% and campaign goals (new clients) were exceeded by 28%. Basically Sneezebox was used as a mass prospecting tool, with warm and hot leads immediately followed up on by the limited sales team.