Why the name “Sneezebox?”
Sneezebox is tribute to 21st century marketing guru Seth Godin and his tireless pitching of the value of word-of-mouth marketing. Don’t spend millions. Instead, hand a megaphone to your best customers. He authored the best-selling e-book of all time, Unleashing the Idea Virus in which he calls the people who go around telling others your company story, “sneezers.” Sneezebox is your company's megaphone on steroids.
What the heck is Sneezebox and how can it benefit my company?
While all the tech jargon can be confusing or overwhelming, Sneezebox is simply “WOW-factor in a box.” It’s a turnkey marketing solution the leverages technology for presenting your company’s business proposition in a game-changing way that will produce dramatically better results. It can be applied to many areas of business including: lead generation, lead conversion, training, education, customer relationship management, and many more.
How much does Sneezebox cost?
There are several factors involved in the pricing of Sneezebox, but the basic ones include: 1) branding and customizing our platform specifically for your company; 2) creative and technical development of the core content (SmartStories); and 3) ongoing support fees that may be structured as licensing, subscription, or pay-for-performance models. Sneezebox comes in a variety of shapes and sizes and while the costs are higher than your ordinary “beige” solution—delivering WOW means your results will be even higher. For a specific proposal, visit our Get Started page.
Does Sneezebox really work?
The features and principles of Sneezebox use best practices marketing methodologies that have been proven to work time and time again. These practices are used by direct response, new media, infomercial, education and training, psychologists, and analytics professionals every day. One specific example of Sneezebox technology in action for a national for-profit higher education client (conducted over a six-week A/B split) increased lead-to-application form completion rates by over 41%. Another independent study showed interactive to improve site stickiness and engagement by over 151%. Yes, Sneezebox does rock.
How long does a Sneezebox implementation take?
An implementation can vary widely, however a basic solution can be live in as little as 30 days, with a larger-scale implementation taking 3-6 months depending on the level of customization required and the amount of content required for launch.
Sneezebox is a combination of both technology and creative elements. What is your process for SmartStory development and how can we be assured it is consistent with our brand?
Our story development team consists of experienced and award-winning writers, brand experts, producers, editors, graphic and UI designers, programmers, sales professionals, direct response experts, consumer advocates and psychologists. All contribute to story development and collaborate with your sales, marketing and/or agency stakeholders to generate powerful solutions.
How do we get started?
There are so many possible applications for Sneezebox to a given business, we find the best way to start is to simply schedule an Innovation Meeting to brainstorm the possibilities. From there, we can develop a specific proposal for your company that overviews features, requirements, costs, timelines, and ROI. To schedule an Innovation Meeting contact a Sneezebox rainmaker at 855 2 SNEEZE.